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DashVue

Terms of Service

Last updated: 6 May 2026

1. Who these terms are with

These terms form a legally binding contract between you (“you”, “your”) and DashVue Ltd, a company registered in England and Wales with company number 17160596and registered office at 51 Woodland Vale Road, St Leonards-on-Sea, East Sussex, TN37 6JJ, United Kingdom (“DashVue”, “we”, “us”, “our”).

By creating an account, accessing, or using the Service you confirm that you have read, understood and agree to be bound by these terms and our Privacy Policy. If you don’t agree, you must not use the Service.

You must be at least 18 and have legal capacity to enter into a binding agreement. If you are using the Service on behalf of a business or other legal entity, you represent that you have the authority to bind that entity to these terms.

2. The Service

DashVue is an analytics and management dashboard for eBay sellers operating in the United Kingdom. The Service includes:

  • Sales analytics, profit-and-loss reporting, and financial dashboards
  • Inventory tracking and management
  • Cost of goods sold (COGS) tracking with AI-powered invoice import
  • Order management, pick lists, and invoice generation
  • Expense tracking with receipt upload
  • Seller feedback monitoring and health scoring
  • Calendar and tax reporting tools
  • AI-powered listing helper for drafting eBay listings
  • Rule-based repricer for automated price adjustments — see § 6 below
  • Integration with eBay via official eBay APIs (OAuth 2.0)

DashVue is an independent third-party application and is not affiliated with, endorsed by, or sponsored by eBay Inc. eBay is a registered trademark of eBay Inc.

3. Your account

  • You must keep your password secure and not share account access.
  • If you suspect unauthorised access, sign out from all devices in Settings → Danger Zone and email support@dashvue.co.uk.
  • You must provide accurate, current and complete information during registration and keep it accurate. We may suspend accounts containing inaccurate or misleading information.
  • You are responsible for all activity under your account.

4. eBay account connection

The Service requires you to connect your eBay seller account through eBay’s OAuth 2.0 authorisation flow. By connecting, you authorise DashVue to access your eBay seller data as described in the Privacy Policy and as permitted by eBay’s API terms.

Your use of eBay is governed by eBay’s own User Agreement and policies. We sync data periodically and there may be a delay (typically up to six hours) between changes on eBay and their reflection in DashVue. DashVue should not be used as the sole source of truth for your eBay account.

You may disconnect your eBay account at any time from Settings. Upon disconnection, all eBay-sourced data is permanently deleted in accordance with our retention policy. If eBay notifies us under their Marketplace Account Deletion API that an end-user has closed their account, we will anonymise that user’s data across our systems within minutes — see the Privacy Policy for details.

5. AI-powered features

The Service includes AI features powered by Anthropic’s Claude API: AI invoice import and the listing helper. Anthropic processes the requests statelessly and does not train its models on your data.

AI-generated output is provided as suggestions only and may contain errors. You are responsible for reviewing and confirming all AI output before applying it to your account or publishing it on eBay. We never auto-publish anything to eBay on your behalf.DashVue is not liable for inaccuracies in AI-processed data that you have reviewed and applied.

AI features are subject to monthly usage limits based on your plan, plus per-hour rate limits to prevent abuse. We reserve the right to adjust limits at any time with reasonable notice.

6. Repricer and automated price changes

When you enable the repricer, DashVue can automatically change the listed price of your eBay items based on rules youdefine. By enabling the feature you authorise DashVue to make those price changes on your behalf via eBay’s Trading API.

  • Your rules, your responsibility. You configure every rule. You set the floor and ceiling. You set the minimum margin. We provide sensible defaults and visible safety nets, but the final configuration is yours.
  • Safety nets. The engine enforces a mandatory floor price, a minimum margin, a maximum daily change count per item, and a maximum single-cycle price drop. You can also enable Dry Run mode (rules evaluate but no eBay calls fire) for as long as you wish.
  • Pause / undo. You can pause the repricer entirely or per-item at any time, and you can revert any cycle’s price changes via the History page.
  • Liability. DashVue is not liable for revenue lost or sales missed due to a misconfigured rule or per-item override that you set. We are responsible for ensuring the engine respects your configured limits — if a bug in our engine pushes a price below the floor you configured, that’s on us. Privacy Policy § 4 (Automated decision-making) covers this.

7. Subscription & payment

  • Subscriptions are monthly or annual, billed in advance via Stripe.
  • Prices are quoted in GBP and include VAT where applicable.
  • Auto-renewal. Subscriptions auto-renew at the end of each billing period using your stored payment method, until you cancel. You will receive an email reminder at least 7 days before each renewal so you can cancel in time if you wish.
  • You can cancel at any time from Settings → Billing. Cancellation takes effect at the end of the current billing period and you keep access until then. We don’t refund partial billing periods.
  • If a payment fails, we’ll notify you and provide a 7-day grace period to update your payment method. After that, we may suspend access to premium features.
  • We may change pricing or plans with at least 30 days’ notice by email.

7.1 Cooling-off (UK consumers / sole traders)

Distance-sold subscriptions carry a 14-day cooling-off right under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. To exercise it within 14 days of first sign-up, email support@dashvue.co.ukand we’ll refund any payment in full. If you ask us to start providing the Service during the cooling-off period (which most users do, by signing in immediately after registering) you may be charged a pro-rata amount for the days the Service was supplied.

8. Acceptable use

You agree not to:

  • Use the Service for any unlawful purpose or in violation of any applicable laws.
  • Use DashVue to circumvent eBay’s own terms, policies, or rate limits.
  • Attempt to gain unauthorised access to the Service, other user accounts, or our systems.
  • Reverse-engineer, decompile, or scrape any part of the Service.
  • Use automated scripts, bots, or scraping tools against the Service outside of normal use.
  • Share your account credentials with third parties or allow others to access the Service through your account.
  • Upload malicious files, viruses, or harmful content.
  • Use the Service to infringe upon third-party intellectual property rights.
  • Resell, redistribute, or commercialise any part of the Service without our written consent.
  • Use DashVue to aggregate competitor pricing data across sellers in a way that breaches eBay’s API License (eBay restricts use of marketplace data for cross-seller analysis without express written permission).
  • Knowingly abuse AI features to burn quota — we apply per-hour and per-month rate limits and reserve the right to throttle.

We reserve the right to suspend or terminate your account if we reasonably believe you have breached this section.

9. Your data

You own all data you input into or upload to the Service. By using the Service, you grant us a limited, non-exclusive licence to process and store your data solely for the purpose of providing the Service to you. The full breakdown of who is controller / processor for each category is in the Privacy Policy.

You can export your data at any time (Settings → Danger Zone → Export my data) and delete your account at any time (Settings → Danger Zone → Delete account). Account deletion takes effect within 30 days, subject to legally-required retention (e.g. billing records under the Companies Act 2006).

10. Intellectual property

The Service — including its design, code, features, branding, logos, documentation, and the dashboard layouts — is owned by DashVue Ltd and is protected by intellectual property laws. Nothing in these terms grants you any right to use the DashVue name, logo, or branding without our written consent.

Data sourced from eBay through their APIs (“eBay Content”) remains the property of eBay Inc. and is subject to eBay’s terms. We display eBay Content within the Service solely to provide analytics to you as the authorised eBay account holder.

11. Disclaimers

11.1 Service availability

The Service is provided on an “as is” and “as available” basis. We do not guarantee that the Service will be uninterrupted, error-free, or available at all times. We may conduct scheduled or unscheduled maintenance.

11.2 Financial information

DashVue is an analytics tool, not an accounting or tax advisory service. The financial data, calculations, reports, and estimates provided by the Service are for informational purposes only and should not be relied upon as professional accounting, tax, or financial advice. You are solely responsible for the accuracy of your tax returns and financial records. We strongly recommend consulting a qualified accountant or tax professional for formal financial and tax matters.

11.3 VAT and tax calculations

While DashVue provides VAT calculations and tax reporting features based on the settings you configure, we do not guarantee the accuracy of these calculations for HMRC submission purposes. You are responsible for verifying all tax figures independently.

11.4 COGS estimates

When using Simple COGS mode (flat rate or percentage), cost figures are estimates and are not linked to actual purchase transactions. These estimates should not be relied upon for formal accounting or tax purposes. For accurate cost tracking, use Advanced COGS mode with actual purchase data.

11.5 Third-party dependencies

Some features rely on third parties (eBay, Stripe, Google, Anthropic, Supabase, Vercel, Cloudflare). If those services are degraded or unavailable, the corresponding feature may be unavailable. We’re not liable for outages we don’t control.

12. Limitation of liability

To the maximum extent permitted by law:

  • DashVue shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, data, or business opportunity, arising from your use of or inability to use the Service.
  • Our total aggregate liability for any claim arising from or related to these terms or the Service shall not exceed the amount you have paid us in the twelve (12) months preceding the claim.
  • We are not liable for any loss or damage caused by eBay API changes, eBay service disruptions, or changes to eBay’s policies that affect the Service.
  • We are not liable for any errors in AI-generated data that you have reviewed and confirmed.
  • We are not liable for revenue lost or sales missed due to a misconfigured repricer rule that you set, save where loss is caused by a defect in our engine itself.

Nothing in these terms excludes or limits our liability for:

  • Death or personal injury caused by negligence (Unfair Contract Terms Act 1977 s. 2);
  • Fraud or fraudulent misrepresentation;
  • Breach of the implied terms as to title under the Sale of Goods Act / Consumer Rights Act 2015 to the extent applicable;
  • Any other liability that cannot be lawfully excluded under English law.

13. Indemnification

You agree to indemnify, defend, and hold harmless DashVue Ltd, its directors, officers, and employees from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising from: (a) your use of the Service; (b) your violation of these terms; (c) your violation of any rights of a third party; or (d) inaccurate data you provide to or through the Service.

14. Termination

Either side can terminate at any time. You can terminate by deleting your account at Settings → Danger Zone or by emailing support@dashvue.co.uk. We may suspend or terminate your access to the Service if (a) you breach these terms; (b) your subscription payment fails and is not remedied within the grace period; (c) we are required to do so by law; or (d) we discontinue the Service. Where reasonably possible we will provide notice before termination.

Sections that by their nature should survive termination will survive — including intellectual property, disclaimers, limitation of liability, indemnification, and governing law.

15. Changes to these terms

We may modify these terms. We’ll notify you of material changes by email or by posting a notice within the Service at least 30 days before the changes take effect. Your continued use of the Service after that date constitutes acceptance of the revised terms. If you do not agree, you must stop using the Service before the changes take effect.

16. General

16.1 Governing law and jurisdiction

These terms are governed by the laws of England and Wales. Any dispute is subject to the exclusive jurisdiction of the courts of England and Wales.

16.2 Entire agreement

These terms, together with our Privacy Policy, constitute the entire agreement between you and DashVue regarding the Service and supersede all prior agreements and understandings.

16.3 Severability

If any provision is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will remain in full force and effect.

16.4 Waiver

Our failure to enforce any right or provision shall not be deemed a waiver of that right or provision.

16.5 Assignment

You may not assign or transfer your rights under these terms without our prior written consent. We may assign our rights and obligations to an affiliate or in connection with a merger, acquisition, or sale of assets.

16.6 Force majeure

We shall not be liable for any delay or failure to perform resulting from causes outside our reasonable control, including acts of God, natural disasters, war, terrorism, pandemics, strikes, government actions, or disruptions to internet or hosting infrastructure.

16.7 Third-party rights

These terms do not give any third party (other than DashVue Ltd) any rights under the Contracts (Rights of Third Parties) Act 1999.

17. Contact

General queries: support@dashvue.co.uk
Privacy / data subject requests: privacy@dashvue.co.uk
Post: DashVue Ltd, 51 Woodland Vale Road, St Leonards-on-Sea, East Sussex, TN37 6JJ, United Kingdom
Company Number: 17160596